Just when you think you have your business all figured out, you attned a conference only to discover you’re really uncool and not as knowledgeable as you thought! This was me at Blog World in Las Vegas last week. If I hadn’t had my MacBook I’d have felt like a total loser! I really enjoyed meeting the many people I follow and read regularly, plus the dozens who were new to me. What a great group of smart, friendly people.
The event was fantastic, filled with panel discussions, workshops and keynotes by the thought leaders in our industry and I left with a ton of notes and a commitment to be more connected for my clients and me. Today I find myself scouring through my notes and starting to outline my plan of attack.
In the event you’re doing the same, here’s a post I found today that I found very helpful in my follow up to Blog World.
I’m not sure what happened but somewhere along the way, my blogs became fewer and further between, but my tweeting has increased! Must be the 140 characters…I have a thought, I tweet. Whereas on my blog I always want to be informative, relevant. Although I haven’t blogged in a while, I thought it would be fun to promote some of my friends’ new blogs!
We are talking about my all time favorite band U2, Green Day, Stevie Wonder, Carrie Underwood, Miley Cyrus and way more! This is going to be 2 weeks of fun work, I just know social media and fans will fuel the success of this…and isn’t amazing that we can all pull together something so special for such a worthy cause?
Last week my company was successful in securing media for six of our clients and we were definitely proud of our accomplishments. I started thinking about how our attention span is getting shorter as technology improves…so us p.r. folk need to be more convincing in fewer words. I have been very active on Twitter for the past few months and I am wondering if that’s been improving my communication skills?
Are our pitches are getting shorter but more succinct and possibly more powerful because of Twitter? We joked how one reporter responded to a 2 sentence email pitch this week within 5 minutes – that was super cool to us, but we all laughed how some clients would have responded to see such a pitch. 2 sentences? Crazy…crazy enough to be effective!
I’ve spent the past 2 weeks interviewing candidates for 2 intern positions with my company Starfish PR. It’s been awesome because I’ve meet so many great people, it’s going to be tough to choose. One question that has come up with several of the young PR hopefuls is “what else can I do to help my chances of getting a job?” I was able to rattle off a few things that, as a hiring manager, I felt would make add credibility and give them a leg up on their competition. So here are my suggestions, but I hope other PR pros will add to this list so that we can arm young PR pros with the tools they need.
Start doing PR now – get in the conversation and network with people who work within your desired field.
Join Twitter – select a professional handle or one that is creative but conveys your area of expertise and be sure your profile shows your real name. Also, create a short profile that honestly reflects why you’re there. For example: Media newbie in Chicago looking to learn from PR pros and share my creative ideas. Oh and follow me on Twitter.
Join online networks/groups – Already on Facebook? Join some groups where you can network with likeminded people. Always share ideas and links if you can, it’s about engaging in conversations, not one-sided conversations. Better yet, start your own group and show off your leadership skills!
Blog – Blogging is the best way to establish your own voice. Write about what excites you, challenges you or drives you. Use this forum to show people why you’re interesting and always try to add value for your readers.
Google Alerts – create a google alert for your name, your desired field/industry, and companies you’d like to work with. Use any keywords (like job openings) that make sense.
Join HARO – Helpareporter.com is the greatest tool for media professionals and it’s free. Thanks to the hilarious and brilliant Peter Shankman, you receive 3 emails a day filled with media quries. Even in you don’t have a job yet, monitor these queries and see if you can help friends/colleagues get media placement. Great practice and you’ll learn a lot about pitching (the right way) on HARO.
Read other blogs – your google alerts and HARO will help you find bloggers you enjoy reeading & subscribe to their blogs and share what you learn via twitter, facebook and your blog. Also, check their favorite links for other great blogs.
Sign up for online newsletters – when you find bloggers you like, chances are they have newsletters too so sign up.