I just said to my husband over lunch today that I have the best clients. I am so happy with all the wonderfully creative and selfless people I am fortunate enough to represent. I was reading a blog posted by Leah Puccio from FantaSea Yachts today and thinking about how this company truly has service beyond compare. The event planners there are not sales people, they are event producers and they bend over backwards for their guests – truly they do, this is not P.R. hype.
So while I was thinking about this and reading their blog, my marketing brain was working on ways to make sure everyone who finds them online realizes what an amazing experience they could have if they planned an event with them…I kept coming back to the W Hotel’s tagline of Whatever, Whenever (I just spent five days at the W in New Orleans so it was in my head.) As a Starwood Preferred Guest, I have stayed in many W’s around the country and I have to say honestly, when I think of their brand, service is not top of mind. Yes, they provide great service, I equate their brand more with modern, plush, and hip not necessarily service. This is by no means a rip on the W brand – I love the brand. It’s just an observation about messaging from a consumer’s point of view.