I have had the pleasure of working with Amy Child Marella for many years. We first met in 1996 while working at MCA Records and our friendship has blossomed (punn intended) into a successful working partnership and this week we are celebrating! As Amy’s friend, I know she’s special, but as her publicist, I have to prove it. In 2007, I approached Amy about blogging. She is never resistant to anything I throw at her, but she was completely unsure of how to blog. Lucky for me, she trusts me and bought in that it must be beneficial.
So we launched The Secret Life of Flowers and with our help (a little nudgeing for topics, and some editing) she was a blogger. Within a few weeks, Amy had completely taken it over and we would arrive at work to discover her postings from the night before. Before long, new clients and colleagues were commenting on her blog when they came to her shop, she was reading blog books and giving us pointers and I now had a useful tool as an extra push in media outreach.
So here we are in 2009 and she has been flooded with media requests lately – including a serious inquiry about a possible TV show. Wow. I can’t tell you how proud and excited I am to see all of Amy’s hard work & talent pay off…and I am not just talking about her blog btw.
Last year in June, during a trip to NY, I was asked what we’d like to promote and I believe I said something like “Amy’s new show, premiering next year.”
Moral of the story…P.R. and social media take time. You are making an investment, not in my success as a publicist, but in your success. The more you put in, the more you get out of it. Be real. Be consistent. And be ready for the payoff!