If you follow my blog or have ever interviewed for a job in my company, you know that I am a huge fan of David Meerman Scott. His book New Rules of Marketing & PR and his blog, WebInkNow are amazing and I think anything he writes should be required reading for any marketing and PR practitioner. Last Friday, David announced a new ebook called Lose Control of your Marketing!, which tackles the issue of ROI in an untraditional new world of marketing AND it’s available free here. What are you waiting for, go get it!
On a personal note, I am completely stoked that David is also following me on Twitter! I hope I can live up to the hype!