A Great Time to be Thankful for…YOU!

It’s a challenging time for all of us right now, perhaps more so for the thousands of people out of work.  I am self-employed and have noticed a slowdown amongst my clients. 

I just read this great post by Seth Godin with great tips about starring in the YOU show at your next interview, although it rings true for pitch meetings to new clients.  I am signing on with a new client this week and I have to say that I truly was myself during the entire pitch process.  For this I am proud and the best part is I don’t have to live up to any unrealistic expectations…I just have to be the best me I know how to be. 

Happy Thanksgiving to all, may every new day bring possibility, prosperity and peace.


Pitch a New Client & Improve Your Skills

I just completed a new proposal for a potential new client.  I was not looking for a new client (remarkable in this economy, I know) but their ad on Craigslist sang to me.  They were seeking PR pros with expertise in social media.  Hallelujah!  What I love about the process of pitching a new client, though, is how it rejuvenates me and my team.

The process is all about self-examination.  Since you are basically “selling” yourself to someone who knows nothing about you and, in some cases, not much about PR in general, it’s a challenge.  You have to look at what you do and convey to the new client how well you do it.  It’s kind of awesome.  Hopefully, it does for you what it did for me, reminding me as to why I chose this career and why I love getting out of bed each day.  What a nice way to kick off a weekend!

Whether or not this new company chooses us to represent them, I am grateful for the process as it woke me up with excitement.  My current clients are the real winners today.

Make it a great day, do a little self-examining and give yourself a hand. You deserve it.

Are You Really Putting Out Fires?

After a horrific week of firestorms in Southern California, I think that unless you are actually a member of the fire department and saving lives and structures…we should all retire the phrase “putting out fires.”  Many people lost their homes this week and each story is more sad, especially those about looters hitting evacuated homes. It’s awful.  That’s why, today, I am vowing to remove this over exaggerated phrase from my own personal vernacular out of respect. 

From now on I think I’ll just say what it truly is – “working.”

Great P.R. Tips from the Toilet Paper Entrepreneur

My favorite book right now is the Toilet Paper Entrepreneur by Mike Michalwicz and he just posted an amazing list of PR tips compiled by real PR people at his blog.  Yours truly is #30.  Great advice for anyone in the industry or simply looking to up their profile.

Thanks, Mike!

I Talk, Tweet and Text Too Much and I Love It!

I am addicted to communication and the quicker the better.  Yesterday I met with a really cool local company who is looking to start generating public awareness through marketing, PR and social media (yay!)

I love when anyone asks me to talk about this stuff because I love it. It’s fun for me to engage in conversation all day with likeminded people out there in the world.  It baffles me that more people don’t embrace blogging.  I have some clients who thought they would hate it and now love it and some who still have not fully realized its potential for their success.  Me, I like to talk so it’s natural for me.

More and more through my “super friends” (I call my online connections super friends) I am learning about really cool businesses and industries getting into social media…it’s so cool!  Can you imagine plumbers (yes, even Joe) and Hair Dressers sending out messages with tips, special offers or surveys?  Can you grasp the potential for their customer growth if these professional men and women became mini publishers too?  You gotta love the potential there to share their expertise and grow their businesses.

Not sure if the cool L.A. company will hire me but either way I am thrilled they decided to venture out into this great conversation.  I just hope when they get there…they listen.  If I am at the wheel, they will!

Are you following me?  http://twitter.com/LedgeDancer