I have the hardest time turning down work. Either I say I can do it, then regret it; or I try to turn it down and the client wears me down till I say yes; or I say no and then find myself apologizing profusely like I am a terrible person. Geez! What kind of fool am I? I am a successful businesswoman so why can’t I simply make good business decisions, diplomatically and honestly, and feel good about it?
Starting today I will. I am going to make a deal with myself to be honest with clients about workload, realistic about expectations and deadlines, and never let myself get pulled into a situation I know I’ll regret. For this new deal, I have decided to make a list of dos and don’ts.
- Be clear from the onset with new clients about what the goals are and how we intend to reach the goals
- Set realistic goals for clients and myself
- Be honest with myself when I have concerns about a client or project
- Be honest with clients about their expectations
- Create a list of long term goals for myself and identify how to get there (update this regularly)
- Blog about why I love my job on a regular basis (it’s a great motivator!)
- Under promise and over deliver
- Network with other publicists to share ideas
- Ask for help when I need it
- Promote myself – scream my successes from the virtual rooftop!
- Take on work I don’t believe in 100%
- Don’t work with clients who’s vision I do not share
- Remain silent when I have concerns about a project
- Take a job just for the money
- Ever pitch something I don’t beleive in (this one is always in effect, but is important!)
- Over promise and under deliver
- Forget to double check my work – typos suck!
- Mislead a client ever – always be honest even when it’s bad news
Hopefully, I DO read this and I DON’T forget.