Back to Basics: Why is it I Love my Job Again?

Running your own business is never easy, but when asked I always say, “it’s the greatest, I’ll never bo back to a corporate gig.”  Hmmm.  Interestingly there are times I forget that I love this job and I have to step back and remind myself why I chose this career.  Here are a few reasons why I really do love my job.

Lifestyle.  I work from my home, which is close to the beach, in a community that I love.  Just walking to the post office is enjoyable. 

Great clients.  I must love my clients or I can’t be effective.  It’s important to work with people and companies I respect and feel proud of.  Working with an organization like Habitat for Humanity certainly has its rewards for me personally.

Mentoring.  The team of consultants and interns I have assembled over the years are terrific.  I love teaching the students and working with young up and coming publicists. The cool thing is that I have just as much to learn from them. Pretty cool.

Freedom.  This is a biggie.  My husband and I love to travel and being the boss allows me to take time off or work from anywhere, at any time.  I can retreive emails on my blackberrry and I always have someone back in L.A. who can cover me should I be unreachable.  It’s a bit stressful leaving town sometimes, but not impossible.   

Financial control.  I determine how much I make, how much I pay consultants and when and if I need new business.  Fortunately, I have been running a sustainable business for several years, but if I ever want to downsize or increase my workload (i.e. income) I am the one who can make that happen. 

No commute.  Oh boy do I love this part!  I hate driving during rush hour in Los Angeles and I don’t wish it upon anyone else.  For years I commuted an hour plus each way to my corporate jobs.  I now have an extra 2 hours a day to relax, spend with my husband, walk my dog, read a book or exercise.  I put less than 6,000 miles on my car each year and I am utterly peaceful after my commute up the stairs after work.

Pride.  I am so proud of the business I have built, the work I’ve done, the people who believe in my abilities and trust me to represent them, the team I’ve worked with and every successful project along the way.  I am even proud of some of my failures and how I’ve adjusted things because of them.  I have certainly learned a lot of what not to do in this business.

I’m always learning.  Every day I am challenged by my career.  Things are changing so rapidly in my field and I working very hard to keep up and stay ahead of my colleagues so that I can offer my clients the most cutting edge ideas and service. I love reading PR and Marketing books (dork!) so it’s fun for me to continue to educate myself.

I love writing.  Creative ideas come very easily to me and I always challenging myself to put them into action. One of my favorite things is writing and fortunately in PR I do a lot of that.  That’s why I like blogging and I hope to write about my own adventures traveling the world some day.

That was a great exercise for me. I remember why I love my job and if I ever forget…I’ll read this blog entry.


Business As Usual?

Just when I am feeling like my business is in trouble, I am up nights worried about how to tell clients the harsh truth; or concerned I am not going to get that other client on the Today show; or just freaked out that there are not enough hours in the day, along comes a client referral to light up my day.

When colleagues refer new business to me it is the highest complement they could possibly pay me. I am proud to say that much of my success has been based on such marketing.  Yesterday I received a call from someone who sounds completely interesting and understands what PR is and how it can help him. It seemed that we both ‘got’ each other on the phone which is a great sign.

While I am not looking for new business right now because I am down one publicist, I am excited to meet with him next week to explore our working together. I’ll make it work, what’s a few more late nights?!

This whole world of small business is truly like a roller coaster.  One day your up the next your down.  I guess that is why us entrepreneurs love it.  Thank goodness for blogs! I consider this my therapy.  It’s great to vent to whomever will listen and ponder how my rants may possibly connect or effect another person like me.  The one thing I’ve learned is that if you run a small biz, you have sleepless nights.  So maybe blogs will give us all something to do during those hours of restlessness?  Hmm, did I just come up with a great new catch phrase?  Midnight Bloggers?  I’ll give it a think.

Roller Coaster Week – Just Breathe

It’s been a wild ride the past 2 weeks.  I lost my only full timer, who was amazing and has moved on to new challenges, I’ve moved out of my office space and am in the middle of moving my home.  The new home is getting some much needed updates and I had hoped to be settled in my sweet new office space (the home’s den) by now, but it’s not ready yet.  I am the least patient human I know of and my husband is the opposite.  He is all about getting things done right before we move in and not rushing.  That is really hard for me!  I just want to live there and work there and get on with things.  Especially because my office is in boxes in multiple locales, which makes day-to-day operations a bit challenging.  Not to mention I have 3 interns waiting to start work with me and I keep putting them off until the office is ready.  That is tough on two levels: they want to start and I need their help. 

 So I need to remember to breathe through it.  I have to take five and let the frustration subside, remember that in just another week or so my life and work will be amazing.  I am one of those people who thrives in a home office.  It doesn’t hurt that my home office has an ocean breeze and a furry companion who hangs out by my side.  When I first began working from home, I was concerned that I would need to implement structure to stay disciplined so I worked w/ my career coach – Scott Greenberg – to develop a daily schedule.  It actually included a morning walk to Coffee Bean for exercise.  I listed anticipated distractions and how to avoid them.  It totally worked.  But ultimately, I just enjoyed the lifestyle so much that it was easy to be productive.  My favorite thing is that when my day is done I am home. No commute.  I can go walk to the beach or pour a glass of wine.  Today I plan to turn on the pre-game and enjoy the first game of the NFL season.  Now that is something to look forward to!

I realize home offices are not for everyone and believe me I am about as social as they get, but once you embrace the freedom of it, it’s awesome.  I can now peacefully coexist with all those distractions, like laundry.  I can balance it all and be productive in life and work – as long as I remember to breathe.

Welcome to Ledge Dancing 101

My name is Angela Moore and I am an entrepreneur.  I am the founder of Starfish P.R. ( a small public relations firm (which just got smaller last week when my only publicist quit) and I work with amazing clients such as Habitat for Humanity.  Like most small biz owners, I often find myself in the fetal position worrying that it’s all falling apart, I’m losing my clients, I will be in debt and I’ll never work again.  That is what I call Living on the Ledge!  This is the time I call on my friends and colleagues to talk me back in, off that ledge.  The irony is that some of my saviors are people I encouraged to become entrepreneurs and go out on their own ledge.  Ledge dancing doesn’t usually last long, but it happens and it’s real, so I decided to use this forum to talk about my experiences, share anecdotes from friends and colleagues and try to find some humor in it.  Hopefully others will chime in and we’ll all dance out there together, laughing and enjoying the thrill of it all!