Entries from September 2008
Most Mondays I wake up late and tired, especially during NFL season for today I woke up early, refreshed and full up possibility. I love doing PR, especially the creative side of it. I love writing and telling stories. Last week I responded to a media query on HARO and today I have been included in an article about writing. Pretty cool and full of great ideas. Read it here.
As I have been going through my list of projects today – a press release, email replies, media pitches – I can’t help but think I am on the brink of something special and amazing. It’s a really good feeling, but the idea hasn’t presented itself clearly yet.
Tonight I am attending a special event at my client Clarita’s studio, presented by fitness icon Kathy Smith. I am a big fan and looking forward to her presentation. Perhaps, that is when my big idea is going to materialize?
Categories: Anxiety · Entrepreneurship · Humor · Life · Marketing · Mentoring · Public Relations · Small Business · fitness
Tagged: big idea, clarita, kathy smith, mambo mania, nfl season, personal best, press release, Public Relations
September 27, 2008 · 2 Comments
I was invited to guest blog for my friend and had no idea what I was going to write about until I bought a pair of shoes on Zappos.com. You can read my post at the very entertaining blog by Linda Latta - my oldest friend. Linda and I have cracked each other up for almost 30 years, which just blows my mind.
My blog was inspired by the great customer service at Zappos and my recent obsession with Twitter. Follow me @LedgeDancer.
Categories: Entrepreneurship · Humor · Life · Marketing · Public Relations · Small Business
Tagged: customer service, guest blog, linda latta blog, shoes online, zappos.com
September 16, 2008 · 2 Comments
Last week I flew to New York for some media with Amy Child Marella, my celebrity florist client. Since she covers my travel I always do my best to find the best airfare. We planned our travel about 3 weeks out and American Airlines was really expensive – about $150 more than all the other carriers, which was kind of surprising. So I went onto Orbitz to compare the others and I had a choice between Delta, US Air, Virgin Air and a few others, all for around $300. So I opted for savings versus miles and went for Virgin America because my gut was telling me it would be a great experience. I was more than right! Thanks, gut.
I seriously made a list on a legal pad through both legs so I would remember all the reasons why I loved this airline! Here are my numerous reasons, in no particular order:
1. Exit rows – there are 2 and one is free (no reclining) but the other is available for a $50 upgrade. DO IT! Keep in mind rows 8 & 9 don’t recline. It wasn’t terrible, but I prefer to recline.
2. Great service. From the captain to the flight crew – wow they love their jobs and you can tell.
3. Free Bottled Water that you can grab anytime. Why didn’t anyone think of this sooner? In the back by the restrooms, a cooler of bottled water for the taking anytime. Brilliant!
4. TV screens at each seat. You can watch satellite, movies, play games, listen to music and order food! Once you swipe your credit card, the food is delivered to you in minutes.
5. Food choices. Finally, healthy snacks! I had the hummus and the cheese plates. They were awesome.
6. Cool lighting. Purple and pink lighting in the plane – very Vegas. Very Cool mixed with the shiny white seats (very storm-trooperesque.)
7. Recovered from weather delays. Let’s just say we were late both legs due to bad weather and the captain put the pedal to the medal! We made up the time amazingly well.
8. Plugs!!! You can plug in your computer AND an USB plug under your seat! Brilliant!
9. Bathroom Raves – house music (or trance?) in the bathroom had me shaking my ass every time I went.
10. SAME PRICE AS OTHER AIRLINES!
I am going to book Virgin America first whenever I can! I suggest you give them a try.
Categories: Life · Marketing · Small Business
Tagged: american airlines, Business travel, flying to New York, virgin america airlines